ABOUT US

ABOUT US

ABOUT US

Nijiwear is not just a clothing brand — it’s a mindset. Founded by Mr. Abhinav Singh, Nijiwear was born from a desire to blend everyday comfort with self-expression through minimalist, confident fashion.

At Nijiwear, we believe your wardrobe should do more than just cover you — it should represent who you are. That’s why we focus on clean cuts, essential colors, and versatile designs that speak louder than logos ever could. Every piece is designed with purpose, crafted for comfort, and made to fit seamlessly into your lifestyle. Whether you’re dressing up for a late-night chai run or winding down after a long day, Nijiwear is built for the rhythm of real life.

Why “Niji”?

“Niji” means rainbow in Japanese — a subtle nod to individuality and quiet boldness. Just like a rainbow, we believe style doesn’t have to shout to stand out. With thoughtful design, quality fabrics, and an unapologetic belief in simplicity, Nijiwear is for those who make an impression without trying too hard.

What We Stand For

  • Minimal Design, Maximum Impact
  • Everyday Essentials, Elevated
  • Made for Comfort, Styled for Life
  • Honest Pricing, No Gimmicks

Meet the Founder

Abhinav Singh is a creative entrepreneur with a sharp eye for what today’s generation truly needs — clothes that feel good, look great, and carry meaning. His vision for Nijiwear is rooted in authenticity, subtlety, and building a brand that people genuinely connect with.